When Mary Phillips returned to Memphis as an eager post-graduate, she quickly started her own company as an aspiring urban farmer. Soon, Mary realized that in order to run a sustainable business, she needed a sustainable business plan. Wes Riddle came along and together they worked to create Roots Memphis. After three years of business research, late night planning, and early morning farming, they launched Roots Memphis Farm Academy: the non-profit that would train new farmers with a greater focus on business planning, a valuable asset that many farming incubators did not offer. Now, Roots Memphis students have the opportunity to not only be sustainable farmers, but also agricultural business entrepreneurs.